Many people start out with a promotional marketing campaign with every intention of writing all of their content without the help of an outsourced writer. They soon realize that writing is more than just having an idea in your mind. There are specific keywords to use to drive traffic, densities to worry about and time schedules that conflict with the need to write. 

There are more things an online business owner can do to with their time than write for marketing and web content purposes. Insert - a GREAT web content writer!